DAY-NULM · Government of Jammu & Kashmir
Handmade in Kashmir, sold by the women who make it.
Pashmina and Kani shawls, papier-mâché, walnut wood craft and GI-tagged saffron — bought directly from Self Help Groups, with a QR code on every piece that proves who made it.
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Scan to know the maker
Each product carries a QR sticker. Scan it to see the SHG, the district and the GI tag — proof it's genuine.
Direct
Money reaches the women
SHGs list and price their own products. Sales are tracked district-wise for the livelihoods mission.
Trusted
Approved by City Mission
Every SHG is verified and approved by the local DAY-NULM City Mission before selling.